THE POWER OF MARKETING AT-RETAIL

THE POWER OF MARKETING AT-RETAIL
The Definitive Guide for Practitioners and Students
Editor: Robert Liljenwall
272 pages first published in 2001
Revised third edition
ISBN-13: 978-0-9707099-29 9780970709929
.................................................................................................................
POPAI, The Global Association for Marketing at-Retail, being the association responsible for promoting and monitoring the point-of-purchase advertising industry, presents the third edition of an outstanding guide for all professionals who wish to know all about the different aspects of the Marketing at-Retail industry. Through the contributions of several well-known authors who deal with topics like production methods, sales, purchasing and others readers will get a better understanding of its medium and a clearer perspective of its evolution.
Enclosed with this book the reader will find a CD with a glossary of more than 4,000 terms.
.............................................................................................................................
POPAI was at a workshop at the 3rd QSP Summit